European Wax Center (EWC) is a national leader in waxing services and a proud ally of the LGBTQ+ community. EWC’s culture celebrates diversity, ensuring every guest feels welcome—regardless of sex, race, sexual orientation, or hair type . In fact, the company lives by the mantra that “whoever you are, whatever you wax, you deserve to feel smooth” . This commitment to inclusivity creates a safe, comfortable space where all are respected and cared for from the moment they walk in.
Inclusive Services for All Genders
European Wax Center has taken industry-leading steps to make its services inclusive and gender affirming. For example, EWC revamped its booking options to focus on anatomy rather than gender – guests can book a Brazilian wax based on their anatomy (Brazilian (V) or Brazilian (P)) instead of traditional male/female labels . This thoughtful change ensures respect for all gender identities and pairs guests with wax specialists trained to meet their needs, guaranteeing a comfortable experience for everyone . From brows to bikinis, every service is available to every body, and EWC’s highly trained Wax Specialists are equipped to work with all skin types and hair textures in a safe and judgment-free environment.
Diverse Leadership & Representation
Inclusivity at European Wax Center starts from the top. The franchise ownership and leadership proudly reflect the diversity of the community. Our local European Wax Center franchise is female-owned, with women-led management at each center, and guided by a gay male Director of Operations. This diverse leadership team brings valuable perspectives and firsthand commitment to fostering an inclusive, welcoming atmosphere. By empowering female entrepreneurs and LGBTQ+ leaders in its ranks, EWC demonstrates its belief that representation matters – creating an environment where both associates and guests from all walks of life feel seen, respected, and celebrated.
DE&I Initiatives and Community Support
At a corporate level, European Wax Center invests deeply in Diversity, Equity & Inclusion (DE&I). The company’s DE&I Council drives ongoing initiatives to embrace all ethnicities, cultures, gender identities, and backgrounds among its associates and guests , reinforcing EWC’s mission to create “safe spaces for all.” As part of this commitment, EWC launched a philanthropic program called Pathways to Success to give back to the community. Under its (Re)Build pillar, EWC joined hands with the National Domestic Violence Hotline to bring attention to domestic abuse and support survivors . In the past year alone, European Wax Center has raised over $90,000 through fundraising campaigns to aid this critical cause, providing life-saving resources to those in need. The company also uplifts future beauty professionals through scholarships – for instance, its “Champions in Confidence” scholarship (in partnership with Beauty Changes Lives) awards funding to aspiring estheticians within the EWC family . These efforts underscore EWC’s broader commitment to empowerment, equality, and community wellbeing.
Why EWC is an LGBTQ+ Ally: European Wax Center’s inclusive policies and diverse team make it clear that being an ally is more than just a statement – it’s ingrained in how the business operates. From ensuring services and terminology that respect all gender identities to supporting charitable causes and female and LGBTQ+ leadership, EWC goes above and beyond to welcome everyone. Guests can trust that when they visit an EWC location, they will be treated with respect, warmth, and understanding. In short, European Wax Center stands out as a place where every body – and everybody – is welcome, making it a shining example of an LGBTQ+ allied business in our community.
Services: Full-body waxing for all genders, including Brazilian, bikini, brow, facial, and body waxing, plus specialized skincare products.
Inclusivity Highlights: Gender-neutral service booking, LGBTQ+ inclusive staff training, diverse (female and LGBTQ+) leadership.
Community Support: Partnership with National Domestic Violence Hotline (over $90K raised for survivors), corporate DE&I Council and Allies initiatives, scholarship programs for career development.
(This business is LGBTQ+ allied and welcomes all guests. For appointments or more information, visit waxcenter.com or contact your local European Wax Center.)
